Home | Mustard Seed Global Accelerator

Empowering Global Startups for Success in New York

Join the Mustard Seed Accelerator to fast-track your entry into the US market.

Mustard Seed Accelerator

About

The Mustard Seed Accelerator Program is a joint effort to bring high-potential technology and product startups access and immersion into the US startup, business acceleration, and venture capital ecosystem.

The intent is to create growth and expansion opportunities in terms of pilots and proof-of-concepts, partnerships with established US institutions and corporations, boosting go-to-market, and fundraising to accelerate growth and create international bridges.

Based in Singapore, South Korea & ASEAN

Tailored Go To Market Services to industries and company stages.

Local business experts with 10 years + of experience handle business activities. Dedicated local team for each company, including professional business account, SMEs, and Korean business support managers.

On-demand solution for processes from market
validation to local business entry.

Based in New York City.

Elpis Labs, a leader in driving innovation and startup growth. With our deep industry knowledge and extensive network within the US startup ecosystem, Elpis Labs is uniquely positioned to support your startup’s journey to success.

Our experience in managing innovation projects and screening startups ensures that each participant receives the guidance and resources needed to thrive in the US market.

Based in New York City.

Designed for founders coming to the US from abroad
10 years + of experience understanding and refining content for international founders

Partnerships with international-focused business advisors, lawyers, accountants, and specialists in NYC and nationwide.

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Why New York

NYC is ideal for startups

Thriving mix of established companies and startups

Home to more Fortune 500 companies than any other city

Fastest-growing technology ecosystems

Top talent in technology and business

Concentrated business networks and diverse customer base

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Fintech

$21B+ Capital raised by NYC fintech startups in 2022.

Payments, Custodial Services, Wealth Management, etc.

AI, ML

“NYC startups powered by or innovating with artificial intelligence/machine learning raising over $6 billion.” (NYCEDC, 2024)

Big Data, Artificial Intelligence, Machine Learning, etc.

Media and Fashion

"New York City’s media and fashion industries are at the forefront of integrating advanced technologies like augmented reality (AR) and AI to offer more engaging and personalized consumer experience."
(Exploding Topics, 2024)

Entertainment, Media, Fashion and Luxury Goods

Web 3

“Blockchain/web3 - The NYC cryptocurrency and blockchain scene overall remained resilient, with over 150 startups raising $11 billion.”
(NYCEDC, 2024)

GameFi, Tokenization, NFTs, Wallets, etc.

CPG, Retail, F&B

"The CPG industry in the North American market valued at around $2 trillion."(Deloitte, 2024)

Consumer, Food & Beverage, and Retail

Saas

"The SaaS industry in New York is experiencing robust growth, driven by innovative solutions that enhance business operations across various sectors." (Netscribes, 2024)

Software-as-a-Service including Marketplaces, eCommerce, etc.

Focus Areas

Industries We Serve

Acceleration Program

Our joint program is structured to provide practical business acceleration, pilots, and PoCs opportunities for startups across key industry sectors with New York as the launchpad into the North American geographic market.

Duration

6 weeks program

2 weeks in New York City

Preparation

Achieving Product Market Fit, Pilots and PoC’s, Investor Fundraising and Product Roadshow

Introduction

POC Partners, Funds, CVCs, Angels, Partners, Potential Pilot or Initial Customers, Potential Board Members/Advisors

Expert Advisors

Product Development, Sales, Growth, GTM, Legal, Banking, Taxation, Pitch, Communication, Networking, Marketing.

Goal

To accelerate product market fit, go-to-market, scale and fundraising for post-revenue startups originating in Asia-Pac for the North American region through New York City as a launchpoint.

Founders get introduced into the New York regional ecosystem, are seeded with partner and customer relationships, can potentially establish Pilots or PoC’s, and are matched with interns, advisors & investors.